Everyone knows they need to capture email addresses and send out periodic newsletters. This is Online Marketing 101. Not everyone has the time or skill required to manage a list.
You Might Have These Questions:
- What do you write about?
- How often and when do you send?
- How do you get past spam filters?
- How do you make money from a newsletter?
- What are the laws regarding email?
- How do you build a list fast and with a low budget?
- Should you buy lists?
We have written and consulted on newsletters and email marketing for several years. We charge a small monthly fee and help you write and plan and then send out in an automated way all of your newsletters.
We will either hold your hand and help you train your staff, or completely manage your newsletters. No project is too large or too small.
Email Marketing Tips
- Provide Value
- Nobody wants to hear your sales pitch, but they do like to hear valuable tips and how to use your services. Educate, train, and build trust to keep your list happy.
- Send Regular Email Newsletters
- Weekly, or even daily contact is recommended IF you have something valuable to say. Most people collect email addresses then send out a yearly blast… and then get a bunch of unsubscribes and unhappy customers.
- Avoid Spam Issues
- Certain words will trigger spam filters. There are also headers, dns records, spam history, and server history. We use aweber and verify our emails in a test environment before we send them out.
- Send Short Emails
- Don’t write a book in the email. Link to a larger article on your website so they can see your other offers.
- Call to Action
- Tell people what to do and why it will help them. Sending out free info doesn’t make you money unless the people know you are selling a product that solves their problems.
Contact us today for Email Marketing Services